The Death of Developer Advocates — Stephanie Jarmak, Sourcegraph
Stephanie Jarmak, a former astronomer now developer advocate at Sourcegraph, argues that developer relations is not dead but transformed.
Rather than talking to developers, companies should optimize for AI agents that read documentation, call APIs, and recommend tools. She built a benchmark with hundreds of tasks and ran AI models with and without Sourcegraph's code tools — and found that poor documentation and incorrect API descriptions cause agents to waste token budgets on guessing. Companies must now think of agents as users whose experience is worth measuring, keep documentation current, be present where agents are, and build with the understanding that a good solution for one person often opens the door for everyone.
Vibekollen prepared this summary with AI from the original publication. The content belongs to AI Engineer.
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