Agentic Sites: Building Hyper Personalized Websites — Carlos Sanchez, Adobe
Adobe technologist Carlos Sanchez demonstrates how webpages can be built in seconds for each individual visitor.
When someone searches for a camping coffee brewer, the page assembles itself in under two seconds—with products, text, and tips created specifically for that query. Instead of generating an entirely new page, the system only modifies certain blocks (headline, product list, call to action) and anchors everything in the website's existing content to avoid hallucinations. Adobe tests different AI models for each website, focusing on both accuracy and speed—their fastest took 1.1 seconds versus 4.6 for the next best option. An advanced model isn't needed for the job since it involves selecting and arranging blocks.
Vibekollen prepared this summary with AI from the original publication. The content belongs to AI Engineer.
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