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Why AI Companies Are Betting Personality Beats Intelligence

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As AI models become more capable, personality is becoming a competitive battleground.

From the GPT-4o backlash to Meta’s Muse and ChatGPT’s Dots, NLW explores why how an AI feels to use could increasingly determine which products win—and which models work best for different tasks. In the headlines: Musk’s SpaceX share pledge for American children, export controls as leverage over AI labs, and the federal DeepSeek ban.Learn More about the AI Champions Program: ⁠⁠⁠⁠⁠⁠⁠https://www.besuper.ai/champions⁠⁠⁠⁠⁠⁠⁠Brought to you by:KPMG – Research from KPMG and the University of Texas at Austin shows the highest-impact AI users treat AI like a reasoning partner — and those skills can be taught at scale. Learn more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kpmg.com/us/Sophisticated⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Granola - The AI notepad for people in back-to-back meetings. Try it free ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠granola.ai/brief⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CData - The gateway that makes AI more accurate, for less - ⁠⁠⁠⁠⁠⁠https://cdata.ai/⁠⁠Harbor - Invest in the AI ecosystem.

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